BRANDING, MARKETING & ENDORSEMENTS
ProSource helps clients create their 'brand'. Professional athletes are thrust into the public limelight and the media scrutinizes their actions. ProSource helps clients create and maintain a positive public image by seeking our positive media coverage and exposure through newspapers, magazines, radio, internet, TV and guest appearances.
A player's performance on the field and actions off the field can significantly affect the market potential for sponsorship and other commercial revenue deals. At ProSource, we mentor our clients to help them make wise decisions and avoid legal issues. We also handle media relations issues and help deflect any negative publicity for clients.
From lucrative deals to trading cards, ProSource secures marketing deals for clients and takes advantage of opportunities to build and reinforce client name recognition and brand image to maximize client's endorsement deals and marketing opportunities.
ProSource clients have appeared on popular shows such as David Letterman and TMZ, and have secured apparel deals with companies such as Nike and Oakley. We make it a priority to build our clients' brand image, increase their net worth, and maximize off-field earning and marketing potential.